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Data Monetize Academy

Course icon
Course 1 7 Lessons
Intro to monetization

In this course you’ll learn:

You’ll learn the best metrics to use when monetizing your data and the numerous ways you can use your data to generate more revenue which translates to growth for your company.
Lesson 1
4 min. read

Choosing data that matters

We’re sure you have loads of data available after leading your customers through the sales funnel but simply using all the data you have isn’t always the right move and if you don’t choose the right data to monetize, then you may as well not be monetizing at all.
Lesson 2
3 min. read

How to think about monetization

Monetization can be a lot to handle. There are tons of articles online on thousands of ways you can monetize your data and so you keep pushing your team to gather as much customer data as they can.
Lesson 3
4 min. read

Make the most use of your consumer data

There’s a lot more you can do with consumer data than building funnels and charts such as sending personalized emails, retargeting some segments with ads and so much more using certain tools.
Lesson 4
4 min. read

Measuring product market fit.

When a market actively purchases a product you have created, then you have a product-market fit. This is quite important if a product is to survive, and you may be thinking it’s a no brainer that’s easy to accomplish but for most people however this isn’t always the case.
Lesson 5
5 min. read

The monetization quick start guide

Monetization and data collection can be a lot to take in as it is a broad topic so what’s the best way to begin? Over the years we have helped tons of companies with their monetization set up and we’re going to share some of our methods in our simple quickstart guide.
Lesson 6
3 min. read

When to use SQL for data monetization

This lesson discusses one of the key ways of monetizing raw customer data after successfully getting your hands on them. Using SQL and knowing the right time to use it.
Lesson 7
4 min. read

Why you should own your data

As a start-up, you’re probably still figuring out the way people use your products and starting to monetize your data. At this stage, an out of the box tool will be able to take care of what you need done as using a more advanced tool would be doing too much at this stage.
Course icon
Course 2 8 Lessons
Choosing the right data

In this course you’ll learn:

What you give is what you get. You’ll learn the best data collection strategies to collect high quality data that turns a profit. We’ll show you the steps for tracking the correct data that gives you a consistent and clean data set to monetize.
Lesson 1
3 min. read

Customer data and the GDPR

The European Union data regulators on the 25th of May 2018 started to enforce the new EU General Data Protection Regulation (GDPR) to protect and strengthen the security around residents of the EU’s personal data.
Lesson 2
4 min. read

How to create a tracking plan

At the launch of a new product, most successful teams would’ve planned out their data monetization implementation by creating tracking plans.
Lesson 3
2 min. read

Leveraging interaction data

The first part of the process is collecting data from your servers, websites, apps and so on, when your users click on embedded link, answer a survey or read your emails they’re giving you a great signal.
Lesson 4
4 min. read

Naming conventions: one step towards clean data

A key way of setting up your business for success with data collection is, right from the onset, establishing a consistent naming convention.
Lesson 5
2 min. read

Scalable data governance

Your teams gain more when you have high quality data as they can build more immersive user experience and iterate faster with more confidence.
Lesson 6
4 min. read

The anatomy of a `.track()` call

Being able to maintain a clean and easy to use consistent naming convention is great but being able to send a ‘.track()’ call is even better as it can step up your monetization efforts enormously.
Lesson 7
2 min. read

Tracking plans for B2B companies

For businesses that sell their services or products to other business, they have differing needs to businesses that sell to consumers when it comes to marketing and monetization.
Lesson 8
5 min. read

When to track on the client vs. server

Being able to effectively use properties and consolidate events helps to make implementation easier but you still have the choice of whether to implement the tracking on the server or client.
Course icon
Course 3 7 Lessons
Selecting the right stack

In this course you’ll learn:

Each day, more data tools are developed and released into the market but how do you decide which one is for you? The process of finding one that meets your needs can be challenging but we’ll show you exactly what to look out for in the best stacks out there. We compare vendors on different parameters such as support, categories, optimization, push and so much more.
Lesson 1
5 min. read

How stacks evolve

As more companies fret over which stacks or tools to use, we have discovered that it’s more about being able to have your stack adapt quickly to your businesses changing needs and the constantly changing MarTech ecosystem than it is about finding the perfect tool.
Lesson 2
5 min. read

How to choose the best attribution provider?

A critical part of your growth machine is getting your attribution right. It helps you justify your marketing spend and budget and enables you determine what areas are giving you the best “bang for your buck”.
Lesson 3
3 min. read

How to choose the best performance monitoring tool

When your app has performance issues like high latency or it crashes, it ruins your customer experience and may very well be what drives your customers away forever.
Lesson 4
4 min. read

How to choose the right business intelligence tool

Even though you may not need to implement a business intelligence tool right away as a new company, you can answer business questions that are complex a lot faster when you have one in your stack.
Lesson 5
5 min. read

How to choose the right data warehouse

It can be challenging finding the right data warehouse for your company. There are several options available on the market with each one offering different features you might want.
Lesson 6
3 min. read

How to navigate the sea of customer data tools

There are nearly 7,000 customer data tools to choose from and it can be overwhelming. In this lesson, you’ll learn how to think about selecting a tech stack for your needs today versus those you’ll need tomorrow.
Lesson 7
5 min. read

How to choose the right email service provider

Now that you’re ready to upgrade from sending out emails from a regular email service, it’s time to find yourself a reliable email service provider.
Course icon
Course 4 5 Lessons
Developing a data driven company

In this course you’ll learn:

Data is at the heart of monetization. We teach you how to grow a company that focuses on data. By sharing how top in class companies take data and use it to drive accountability, develop strategies for monetization and make informed product development decisions.
Course icon
Course 5 7 Lessons
Using data for growth

In this course you’ll learn:

You’ll learn to use your data to encourage a centralized management of your audience and create personalized messaging. Knowing this helps you up-level engagement, acquisition and grow your monetization.
Lesson 1
5 min. read

Boosting return on ad spend

Driving sales for your business is the most important goal of online advertising, especially when it comes to paid search because the people you usually target are at the bottom of your funnel.
Lesson 2
6 min. read

Finding opportunities for growth with product data

If you’re wondering how to grow your business in a short time, it may be challenging to find which of your ideas for growth needs to take priority. This lesson talks about how to organize your thoughts when it comes to choosing which products or improvements need to take center stage.
Lesson 3
7 min. read

How to create the best audiences for your campaigns

Anyone who has to engage with customers including marketers have to create audience segments so they can deliver more relevant, personalized messages at scale.
Lesson 4
6 min. read

Identify your company’s growth

This lesson walks through what a growth model is, some great examples, and most importantly how to identify and build your own growth model.
Lesson 5
2 min. read

Personalize campaigns with data warehouses

Having the correct data to use for push notifications, personalized emails, livechats or website content, is most times a major pain point when you are implementing a new campaign.
Lesson 6
5 min. read

The quickest wins in SEO

Search Engine Optimization is often talked about with lots of technical tips and tricks and that can seem like it has a never ending list of tweaks however, the real focus of SEO is the human element.
Lesson 7
3 min. read

Simple email campaigns that help boost retention

When you send your users helpful targeted emails, you can boost your conversion rate by 30-50%. A significant boost any business can stand to gain from which makes it totally worth paying for an email service to do it. This lesson will explain 3 kinds of emails that can help with retention.
Course icon
Course 6 2 Lessons
Advanced monetization
Course icon

In this course you’ll learn:

You’ll learn the best metrics to use when monetizing your data and the numerous ways you can use your data to generate more revenue which translates to growth for your company.
Lesson 1 4 min. read

Choosing data that matters

We’re sure you have loads of data available after leading your customers through the sales funnel but simply using all the data you have isn’t always the right move and if you don’t choose the right data to monetize, then you may as well not be monetizing at all. Icon arrow
Lesson 2 3 min. read

How to think about monetization

Monetization can be a lot to handle. There are tons of articles online on thousands of ways you can monetize your data and so you keep pushing your team to gather as much customer data as they can. Icon arrow
Lesson 3 4 min. read

Make the most use of your consumer data

There’s a lot more you can do with consumer data than building funnels and charts such as sending personalized emails, retargeting some segments with ads and so much more using certain tools. Icon arrow
Lesson 4 4 min. read

Measuring product market fit.

When a market actively purchases a product you have created, then you have a product-market fit. This is quite important if a product is to survive, and you may be thinking it’s a no brainer that’s easy to accomplish but for most people however this isn’t always the case. Icon arrow
Lesson 5 5 min. read

The monetization quick start guide

Monetization and data collection can be a lot to take in as it is a broad topic so what’s the best way to begin? Over the years we have helped tons of companies with their monetization set up and we’re going to share some of our methods in our simple quickstart guide. Icon arrow
Lesson 6 3 min. read

When to use SQL for data monetization

This lesson discusses one of the key ways of monetizing raw customer data after successfully getting your hands on them. Using SQL and knowing the right time to use it. Icon arrow
Lesson 7 4 min. read

Why you should own your data

As a start-up, you’re probably still figuring out the way people use your products and starting to monetize your data. At this stage, an out of the box tool will be able to take care of what you need done as using a more advanced tool would be doing too much at this stage. Icon arrow
Course icon

In this course you’ll learn:

What you give is what you get. You’ll learn the best data collection strategies to collect high quality data that turns a profit. We’ll show you the steps for tracking the correct data that gives you a consistent and clean data set to monetize.
Lesson 1 3 min. read

Customer data and the GDPR

The European Union data regulators on the 25th of May 2018 started to enforce the new EU General Data Protection Regulation (GDPR) to protect and strengthen the security around residents of the EU’s personal data. Icon arrow
Lesson 2 4 min. read

How to create a tracking plan

At the launch of a new product, most successful teams would’ve planned out their data monetization implementation by creating tracking plans. Icon arrow
Lesson 3 2 min. read

Leveraging interaction data

The first part of the process is collecting data from your servers, websites, apps and so on, when your users click on embedded link, answer a survey or read your emails they’re giving you a great signal. Icon arrow
Lesson 4 4 min. read

Naming conventions: one step towards clean data

A key way of setting up your business for success with data collection is, right from the onset, establishing a consistent naming convention. Icon arrow
Lesson 5 2 min. read

Scalable data governance

Your teams gain more when you have high quality data as they can build more immersive user experience and iterate faster with more confidence. Icon arrow
Lesson 6 4 min. read

The anatomy of a `.track()` call

Being able to maintain a clean and easy to use consistent naming convention is great but being able to send a ‘.track()’ call is even better as it can step up your monetization efforts enormously. Icon arrow
Lesson 7 2 min. read

Tracking plans for B2B companies

For businesses that sell their services or products to other business, they have differing needs to businesses that sell to consumers when it comes to marketing and monetization. Icon arrow
Lesson 8 5 min. read

When to track on the client vs. server

Being able to effectively use properties and consolidate events helps to make implementation easier but you still have the choice of whether to implement the tracking on the server or client. Icon arrow
Course icon

In this course you’ll learn:

Each day, more data tools are developed and released into the market but how do you decide which one is for you? The process of finding one that meets your needs can be challenging but we’ll show you exactly what to look out for in the best stacks out there. We compare vendors on different parameters such as support, categories, optimization, push and so much more.
Lesson 1 5 min. read

How stacks evolve

As more companies fret over which stacks or tools to use, we have discovered that it’s more about being able to have your stack adapt quickly to your businesses changing needs and the constantly changing MarTech ecosystem than it is about finding the perfect tool. Icon arrow
Lesson 2 5 min. read

How to choose the best attribution provider?

A critical part of your growth machine is getting your attribution right. It helps you justify your marketing spend and budget and enables you determine what areas are giving you the best “bang for your buck”. Icon arrow
Lesson 3 3 min. read

How to choose the best performance monitoring tool

When your app has performance issues like high latency or it crashes, it ruins your customer experience and may very well be what drives your customers away forever. Icon arrow
Lesson 4 4 min. read

How to choose the right business intelligence tool

Even though you may not need to implement a business intelligence tool right away as a new company, you can answer business questions that are complex a lot faster when you have one in your stack. Icon arrow
Lesson 5 5 min. read

How to choose the right data warehouse

It can be challenging finding the right data warehouse for your company. There are several options available on the market with each one offering different features you might want. Icon arrow
Lesson 6 3 min. read

How to navigate the sea of customer data tools

Every fast growing business needs to have tools that make the most of its limited resources while helping your team understand, engage with and serve your customers effectively. Icon arrow
Lesson 7 5 min. read

How to choose the right email service provider

Now that you’re ready to upgrade from sending out emails from a regular email service, it’s time to find yourself a reliable email service provider. Icon arrow
Course icon

In this course you’ll learn:

Data is at the heart of monetization. We teach you how to grow a company that focuses on data. By sharing how top in class companies take data and use it to drive accountability, develop strategies for monetization and make informed product development decisions.
Course icon

In this course you’ll learn:

You’ll learn to use your data to encourage a centralized management of your audience and create personalized messaging. Knowing this helps you up-level engagement, acquisition and grow your monetization.
Lesson 1 5 min. read

Boosting return on ad spend

Driving sales for your business is the most important goal of online advertising, especially when it comes to paid search because the people you usually target are at the bottom of your funnel. Icon arrow
Lesson 2 6 min. read

Finding opportunities for growth with product data

If you’re wondering how to grow your business in a short time, it may be challenging to find which of your ideas for growth needs to take priority. This lesson talks about how to organize your thoughts when it comes to choosing which products or improvements need to take center stage. Icon arrow
Lesson 3 7 min. read

How to create the best audiences for your campaigns

Anyone who has to engage with customers including marketers have to create audience segments so they can deliver more relevant, personalized messages at scale. Icon arrow
Lesson 4 6 min. read

Identify your company’s growth

Every company has its own growth models and loops of feedback that help you drive sustained acquisition, customers and business growth. The idea of growth models is still new in most markets and the idea is quite simple. Icon arrow
Lesson 5 2 min. read

Personalize campaigns with data warehouses

Having the correct data to use for push notifications, personalized emails, livechats or website content, is most times a major pain point when you are implementing a new campaign. Icon arrow
Lesson 6 5 min. read

The quickest wins in SEO

Search Engine Optimization is often talked about with lots of technical tips and tricks and that can seem like it has a never ending list of tweaks however, the real focus of SEO is the human element. Icon arrow
Lesson 7 3 min. read

Simple email campaigns that help boost retention

When you send your users helpful targeted emails, you can boost your conversion rate by 30-50%. A significant boost any business can stand to gain from which makes it totally worth paying for an email service to do it. This lesson will explain 3 kinds of emails that can help with retention. Icon arrow