Data Monetize Academy
Course 1 7 Lessons
Intro to monetization
In this course you’ll learn:
You’ll learn the best metrics to use when monetizing your data and the numerous ways you can use your data to generate more revenue which translates to growth for your company.
Course 2 8 Lessons
Choosing the right data
In this course you’ll learn:
What you give is what you get. You’ll learn the best data collection strategies to collect high quality data that turns a profit. We’ll show you the steps for tracking the correct data that gives you a consistent and clean data set to monetize.
Course 3 7 Lessons
Selecting the right stack
In this course you’ll learn:
Each day, more data tools are developed and released into the market but how do you decide which one is for you? The process of finding one that meets your needs can be challenging but we’ll show you exactly what to look out for in the best stacks out there. We compare vendors on different parameters such as support, categories, optimization, push and so much more.
Course 4 5 Lessons
Developing a data driven company
In this course you’ll learn:
Data is at the heart of monetization. We teach you how to grow a company that focuses on data. By sharing how top in class companies take data and use it to drive accountability, develop strategies for monetization and make informed product development decisions.
Course 5 7 Lessons
Using data for growth
In this course you’ll learn:
You’ll learn to use your data to encourage a centralized management of your audience and create personalized messaging. Knowing this helps you up-level engagement, acquisition and grow your monetization.
Course 6 2 Lessons
Advanced monetization
In this course you’ll learn:
We’ll show you how to break down some of the toughest challenges faced with monetizing data in a few days. You’ll learn how to model activation from A-HA moments and Habit, build attribution models, create product journey maps and more.
In this course you’ll learn:
You’ll learn the best metrics to use when monetizing your data and the numerous ways you can use your data to generate more revenue which translates to growth for your company.
Lesson 1 4 min. read
Choosing data that matters
We’re sure you have loads of data available after leading your customers through the sales funnel but simply using all the data you have isn’t always the right move and if you don’t choose the right data to monetize, then you may as well not be monetizing at all. Lesson 2 3 min. readHow to think about monetization
Monetization can be a lot to handle. There are tons of articles online on thousands of ways you can monetize your data and so you keep pushing your team to gather as much customer data as they can. Lesson 3 4 min. readMake the most use of your consumer data
There’s a lot more you can do with consumer data than building funnels and charts such as sending personalized emails, retargeting some segments with ads and so much more using certain tools. Lesson 4 4 min. readMeasuring product market fit.
When a market actively purchases a product you have created, then you have a product-market fit. This is quite important if a product is to survive, and you may be thinking it’s a no brainer that’s easy to accomplish but for most people however this isn’t always the case. Lesson 5 5 min. readThe monetization quick start guide
Monetization and data collection can be a lot to take in as it is a broad topic so what’s the best way to begin? Over the years we have helped tons of companies with their monetization set up and we’re going to share some of our methods in our simple quickstart guide. Lesson 6 3 min. readWhen to use SQL for data monetization
This lesson discusses one of the key ways of monetizing raw customer data after successfully getting your hands on them. Using SQL and knowing the right time to use it. Lesson 7 4 min. readWhy you should own your data
As a start-up, you’re probably still figuring out the way people use your products and starting to monetize your data. At this stage, an out of the box tool will be able to take care of what you need done as using a more advanced tool would be doing too much at this stage. In this course you’ll learn:
What you give is what you get. You’ll learn the best data collection strategies to collect high quality data that turns a profit. We’ll show you the steps for tracking the correct data that gives you a consistent and clean data set to monetize.
Lesson 1 3 min. read
Customer data and the GDPR
The European Union data regulators on the 25th of May 2018 started to enforce the new EU General Data Protection Regulation (GDPR) to protect and strengthen the security around residents of the EU’s personal data. Lesson 2 4 min. readHow to create a tracking plan
At the launch of a new product, most successful teams would’ve planned out their data monetization implementation by creating tracking plans. Lesson 3 2 min. readLeveraging interaction data
The first part of the process is collecting data from your servers, websites, apps and so on, when your users click on embedded link, answer a survey or read your emails they’re giving you a great signal. Lesson 4 4 min. readNaming conventions: one step towards clean data
A key way of setting up your business for success with data collection is, right from the onset, establishing a consistent naming convention. Lesson 5 2 min. readScalable data governance
Your teams gain more when you have high quality data as they can build more immersive user experience and iterate faster with more confidence. Lesson 6 4 min. readThe anatomy of a `.track()` call
Being able to maintain a clean and easy to use consistent naming convention is great but being able to send a ‘.track()’ call is even better as it can step up your monetization efforts enormously. Lesson 7 2 min. readTracking plans for B2B companies
For businesses that sell their services or products to other business, they have differing needs to businesses that sell to consumers when it comes to marketing and monetization. Lesson 8 5 min. readWhen to track on the client vs. server
Being able to effectively use properties and consolidate events helps to make implementation easier but you still have the choice of whether to implement the tracking on the server or client. In this course you’ll learn:
Each day, more data tools are developed and released into the market but how do you decide which one is for you? The process of finding one that meets your needs can be challenging but we’ll show you exactly what to look out for in the best stacks out there. We compare vendors on different parameters such as support, categories, optimization, push and so much more.
Lesson 1 5 min. read
How stacks evolve
As more companies fret over which stacks or tools to use, we have discovered that it’s more about being able to have your stack adapt quickly to your businesses changing needs and the constantly changing MarTech ecosystem than it is about finding the perfect tool. Lesson 2 5 min. readHow to choose the best attribution provider?
A critical part of your growth machine is getting your attribution right. It helps you justify your marketing spend and budget and enables you determine what areas are giving you the best “bang for your buck”. Lesson 3 3 min. readHow to choose the best performance monitoring tool
When your app has performance issues like high latency or it crashes, it ruins your customer experience and may very well be what drives your customers away forever. Lesson 4 4 min. readHow to choose the right business intelligence tool
Even though you may not need to implement a business intelligence tool right away as a new company, you can answer business questions that are complex a lot faster when you have one in your stack. Lesson 5 5 min. readHow to choose the right data warehouse
It can be challenging finding the right data warehouse for your company. There are several options available on the market with each one offering different features you might want. Lesson 6 3 min. readHow to navigate the sea of customer data tools
Every fast growing business needs to have tools that make the most of its limited resources while helping your team understand, engage with and serve your customers effectively. Lesson 7 5 min. readHow to choose the right email service provider
Now that you’re ready to upgrade from sending out emails from a regular email service, it’s time to find yourself a reliable email service provider. In this course you’ll learn:
Data is at the heart of monetization. We teach you how to grow a company that focuses on data. By sharing how top in class companies take data and use it to drive accountability, develop strategies for monetization and make informed product development decisions.
Lesson 1 7 min. read
7 launch day data mistakes to avoid
Launch day can be truly exciting but having a failed launch or being uncertain of how your launch is received can quickly drain away all the excitement. With our years of experience, we’ve discovered these 7 common launch day data mistakes that make a new product launch fall flat. Lesson 2 5 min. readDriving team performance with metrics
In this lesson, we’ll discuss challenges that come with operationalizing funnel metrics to drive market strategies. Lesson 3 3 min. readMotivating your team with data
After completing your data tracking and enforcing it, when your tools are connected, and each team is in the right place to effectively drive their own metrics forward, your product team can find the biggest drop offs for activation and develop tests to resolve them. Lesson 4 3 min. readSetting company strategy with data
To create a solid strategy for your company for your company, you have to really understand your business especially in areas you need to improve and areas you are performing well. Lesson 5 3 min. readSetting data-driven OKRs
After creating your strategy using data, what comes next is to set goals and plan how to execute them. In this lesson, we’ll be focusing on the Objectives and Key Results (OKR) method of setting goals which is what we use at iMonetize. In this course you’ll learn:
You’ll learn to use your data to encourage a centralized management of your audience and create personalized messaging. Knowing this helps you up-level engagement, acquisition and grow your monetization.
Lesson 1 5 min. read
Boosting return on ad spend
Driving sales for your business is the most important goal of online advertising, especially when it comes to paid search because the people you usually target are at the bottom of your funnel. Lesson 2 6 min. readFinding opportunities for growth with product data
If you’re wondering how to grow your business in a short time, it may be challenging to find which of your ideas for growth needs to take priority. This lesson talks about how to organize your thoughts when it comes to choosing which products or improvements need to take center stage. Lesson 3 7 min. readHow to create the best audiences for your campaigns
Anyone who has to engage with customers including marketers have to create audience segments so they can deliver more relevant, personalized messages at scale. Lesson 4 6 min. readIdentify your company’s growth
Every company has its own growth models and loops of feedback that help you drive sustained acquisition, customers and business growth. The idea of growth models is still new in most markets and the idea is quite simple. Lesson 5 2 min. readPersonalize campaigns with data warehouses
Having the correct data to use for push notifications, personalized emails, livechats or website content, is most times a major pain point when you are implementing a new campaign. Lesson 6 5 min. readThe quickest wins in SEO
Search Engine Optimization is often talked about with lots of technical tips and tricks and that can seem like it has a never ending list of tweaks however, the real focus of SEO is the human element. Lesson 7 3 min. readSimple email campaigns that help boost retention
When you send your users helpful targeted emails, you can boost your conversion rate by 30-50%. A significant boost any business can stand to gain from which makes it totally worth paying for an email service to do it. This lesson will explain 3 kinds of emails that can help with retention. In this course you’ll learn:
We’ll show you how to break down some of the toughest challenges faced with monetizing data in a few days. You’ll learn how to model activation from A-HA moments and Habit, build attribution models, create product journey maps and more.
Lesson 1 6 min. read