Actions : an action upon which the commercial deal is based; for example, if the commercial deal is: CPA, CPC, CPL, CPD, CPPU, CPAU, CPI, then conversion is considered respectively: action, click, lead, download, paying user, active user and install. The action can also be offline with a dedicated tracking system like in the Pay Per Call business models.
Advertisers: Individual or legal entity, publishing services or content or selling products, that has joined the Programme platform to propose an advertising campaign in the form of Ads.
Advertiser Account: On-line interface on the Programme platform maintained by iMonetize via which the Advertiser can manage his advertising Campaigns and access all the statistical data relating to its Campaigns with iMonetize using a specific log-in and password.
Ads: Marketing material, Banner or text links intended to promote advertising Campaigns.
Affiliate: See definition of Publisher.
Capping: Maximum number of Actions an Advertiser agrees to pay for a period. A Capping can be set on a Campaign, on a Geo and on Publishers ID.Campaign: Advertising campaign, the costs from which are calculated on the basis of CPA (cost per action), Action as chosen by the Advertiser.
Commissions: Revenue generated by the Publisher using the Programme less iMonetize margin. Publisher earnings are based on Actions generated on their Website(s). iMonetize margin remains at the sole and absolute discretion of iMonetize.
Cookie: A text file stored on a user’s hard drive when visiting a website. It collects data on the user’s browsing patterns.
CPA: Cost Per Action. This is the payment model in which Advertiser pays for a specific Action. The Action is described in the Campaign details.
CPAU: Cost Per Active User: This is the payment model in which Advertiser pays for an active user.
CPC: Cost Per Click. This is the payment model in which Advertiser pays each time a visitor Clicks on an Ad.
CPD: Cost Per Download. This is the payment model in which Advertiser pays per Product download.
CPI: Cost Per Install. This is the payment model in which Advertiser pays per installation of the advertised application.
CPL: Cost Per Lead. This is the payment model in which Advertiser pays for a registration as described in the Campaign details.
CPPU: Cost Per Paying User: This is the payment model in which Advertiser pays for a paying user.
CPS: Cost Per Sale: This is the payment model in which Advertiser pays for a buying user.
DOI: Double Opt-in. A Conversion method in which a Lead must be confirmed after initial signup (opt-in).Domain name: Address entered by an Internet user to get onto a website (e.g.: google.com). The address consists of the name of the Website (google) and an extension (com) separated by a full stop. The extension can indicate the nationality (ie, UK, FR, etc) or the type of activity (com, gov, etc).
EPC: Average Earnings Per One Hundred Clicks. It’s a relative rating that illustrates the ability to convert clicks into commissions. It is calculated by taking commissions earned (or commissions paid) divided by the total number of clicks times 100. EPC is used in the Programme to calculate the relative performance of the Campaigns.
Geo: Country of the advertising Campaign.
Hits: Number of Internet users directed to Advertisers’ page.
Incentive: Incentive traffic or audience means that users receive compensation or incentive for visiting a Website or to make an Action. A common form of incentivized traffic happens when one Website offers visitors incentives such as cash for clicking through to various other Websites.
IO: Insertion Order. Document relating to a Campaign specifying details. In no case it may take precedence over this Agreement.
Link or hypertext link: Code integrated around text, video, image or sound tags on a website that redirects the user who clicks on said text, sound, video or image to a predefined Internet address.
Monthly: Monthly is defined as a calendar month.
Partner: See definition of Advertiser.
Payin: Refer to « Payout Advertiser ».
Payout Advertiser: Cost of an Action that the Advertiser pays for.
Payout Affiliate: Commission perceived by the Publishers for the Actions.
Payout: Refer to « Payout Affiliate ».
SOI: Single Opt-in. A Conversion method in which a Lead does not need be confirmed after initial signup (opt-in).
Publisher: Publisher of services or content, individual or legal entity, that has become an affiliate of the Programme to publish a campaign.
Smartlink: Link dynamically real time optimized by iMonetize’s algorithms aiming to increase the Publisher’s revenue.
Spam: Illegal process consisting of the delivery of unsolicited advertising, primarily by e-mail. To be legal, the delivery of advertising to an internet user must originate in a request made by the user by means of an “opt in” process which involves the user explicitly confirming that he/she wants to receive particular information.
Website: For the purposes of this contract, all the media on which the Publisher promotes the Advertisers will be called the “Websites”. Publisher Websites will also refer to those of its network or other applicable locations, a channel, an application or another medium.